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Post by account_disabled on Feb 15, 2024 1:27:04 GMT -5
impressions are the times that the content is shown on the screen, but this does not mean that the user has detailed it, much less interacted with it. So we can say that an impression is, simply, a visualization that can be repeated for the same publication through the same user. For example, if you see a post on Instagram in the "Explore" section but Saudi Arabia Phone Number List then a friend shares that same material with you, it will count as two impressions. Now, on platforms like Facebook or Instagram, impressions can also be of different types such as: Organic : the number of times that unpromoted content is shown to network users. content is shown in the form of an ad to users. Viral : Like reach, viral impressions are those produced through interactions between users of the platform. We recommend these materials to complement your reading! 31 essential metrics for any Digital Marketing strategy What are key performance indicators and how to use them? Learn how to promote your brand on TikTok with this post But then, aren't paid impressions equal to paid reach? Here it is necessary to be very careful not to confuse both concepts, since when an ad is shown, an impression will be produced when the ad is displayed on the screen but the user has seen it is not taken into account.
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