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Post by habone1677 on Feb 15, 2024 0:39:21 GMT -5
Why launch one on your Google Ads account? The main advantage of Performance Max is its conversion potential. Being an intelligent campaign, it relies on automation and will drive machine learning algorithms to target the audience that brings you the most value.While you can optimize the learning period by integrating Audience Signals, Performance Max will look for new opportunities by analyzing user behavior and intent to deliver relevant ads, in the right place, at the right time. Audiences-Performance-Max Finally, it is good to know that in August Lithuania Phone Number List Performance Max will replace all Smart Shopping campaigns, so it is recommended to launch one quickly to anticipate this campaign migration. How to have a quality Max Performance? After integrating your audiences, it is recommended to regularly update and modify your creations. , you will be able to obtain information and see the details of your elements, keep the best performing ones, identify those that are not working well and replace them to improve your campaign. Ratio-Performance-Max What are the limits of this campaign? The two disadvantages of Performance Max are the lack of control and the lack of precise performance information. In fact, it is difficult to favor or choose one distribution channel over another. Because, thanks to his powerful algorithm, he himself will identify the relevant channels without us intervening in the positioning of the ads. In conclusion, do we recommend Performance Max? That's a big yes! Despite the few drawbacks mentioned above, this is still a super-powered campaign type.
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