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Post by habone1677 on Feb 15, 2024 3:27:21 GMT -5
Author weight is a concept that describes the authority an individual author has established on the web for a topic. Authors who publish on trustworthy sites build weight, which is then applied when publishing on other platforms. The concept of author weight has been around for many years, in a more basic form than it is today. Remember in 2011, when Google started showing author images Mexico Phone Number List in conjunction with Google Plus profiles of articles that included author-tagged link relationships? It can be said that this is the first time many SEO personnel have begun to consider author weight. But in 2016 Google stopped using this author mark entirely. Despite this, the basic concept of author weight has never disappeared. It's still around, and has become very relevant again, as it was specifically mentioned after Google updated its Search Quality Rating Guidelines (SQRG), and a subsequent Google update on August 1, 2018 also mentioned the concept. Is author weight now a ranking factor? Probably not, but since the Google wants its algorithm to go, it makes sense to focus on this. Why should we pay attention to author weight ? When users search for information on a certain topic, they prefer authoritative sources. If Glenn Gabe and a relatively unknown SEO person both wrote about Google's latest core update, which article would you trust more? In most cases, it's probably Glenn Gabe 's article, since he's an authority on SEO (especially when it comes to analyzing Google updates). Apply author weight to SEO: Google will try to capture this information in its algorithm and apply it to web searches.
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