Post by nojime4575 on Feb 15, 2024 2:29:38 GMT -5
The essence of Marketing 4.0 lies in recognizing the new roles of traditional and digital marketing. To do this, let's start with an anecdote. Once upon a time... One of the first lessons of the 24oreBS Digital Marketing and Communication course that we are attending hosted Gaetano De Marco , Executive Strategy Director of Caffeina . His lectio began more or less like this: “Each of you tell me why you are here today” All the students spoke about their professional and personal motivations. The main motivation was that they wanted to explore issues related to Digital Marketing in depth.
At the end of the speeches, Gaetano apologized to us, telling us: “ Digital Marketing no longer exists, only Marketing exists ” From traditional to digital What does this phrase mean? This is why Kotler, our Morocco Phone Number List guru, who, a few years ago, wrote a book entitled Marketing 4.0 , can come to our aid . The book theorizes an approach that combines the interaction between customer and company both offline and online . Therefore the separation is not as clear as we imagine it to be. There are certainly specific skills but in reality one cannot ignore knowing and respecting the rules of the game that apply to all channels of interaction between company and customer. But let's go back to Kotler.
According to the guru, there are three basics of marketing: Segmentation : practice which consists in dividing the market into homogeneous groups based on socio-demographic and behavioral variables Targeting : selection of one or more segments to which the brand wants to refer based on the affinity between the attributes of the product/service offered and the characteristics of the chosen target Positioning : the battle to win a place in the customer's mind. To do this, the brand must have a positioning that is consistent with the promise made to its customers These three pillars are always valid but are being overturned by the advent of digital channels .
At the end of the speeches, Gaetano apologized to us, telling us: “ Digital Marketing no longer exists, only Marketing exists ” From traditional to digital What does this phrase mean? This is why Kotler, our Morocco Phone Number List guru, who, a few years ago, wrote a book entitled Marketing 4.0 , can come to our aid . The book theorizes an approach that combines the interaction between customer and company both offline and online . Therefore the separation is not as clear as we imagine it to be. There are certainly specific skills but in reality one cannot ignore knowing and respecting the rules of the game that apply to all channels of interaction between company and customer. But let's go back to Kotler.
According to the guru, there are three basics of marketing: Segmentation : practice which consists in dividing the market into homogeneous groups based on socio-demographic and behavioral variables Targeting : selection of one or more segments to which the brand wants to refer based on the affinity between the attributes of the product/service offered and the characteristics of the chosen target Positioning : the battle to win a place in the customer's mind. To do this, the brand must have a positioning that is consistent with the promise made to its customers These three pillars are always valid but are being overturned by the advent of digital channels .