Post by nojime4575 on Feb 15, 2024 2:12:23 GMT -5
To find the right idea and produce quality content, two important factors must be taken into consideration. The first is that the best performing contents are those that customers feel are closest to their needs. The objective of the contents is to arouse curiosity, so as to obtain the attention of the possible consumer. By satisfying their needs, the brand can hope to enter the top of mind (TOM) and push users to purchase. The second point to always take into consideration is that the contents must respect and convey the ethics and values of the brand itself.
It is also important to use the most suitable formats, they can be in written form or they can take a visual form. CMI reports that 80% of B2B companies use photos, e-newsletters, articles Thailand Phone Number List on websites; instead, 80% of companies operating in B2C use case studies, blogs and real-world events. Marketing must be able to exploit different formats, Google has calculated that 90% of media interactions take place on a single screen. Content marketing has a road map and therefore an episodic character.
It is more effective in the first approaches of the customer's journey but it is important that the contents are distributed throughout the journey in order to accompany the customer throughout their purchasing phase. 4. CONTENT CREATION : who takes care of content creation? Having reached this point, and having understood and worked on the previous points, it is necessary to focus on the process that requires the most time and budget. The creation of content can be internal to a company, and therefore various figures (from marketing and beyond) will be asked to act as editors. Regardless of who or how this process is managed
It is also important to use the most suitable formats, they can be in written form or they can take a visual form. CMI reports that 80% of B2B companies use photos, e-newsletters, articles Thailand Phone Number List on websites; instead, 80% of companies operating in B2C use case studies, blogs and real-world events. Marketing must be able to exploit different formats, Google has calculated that 90% of media interactions take place on a single screen. Content marketing has a road map and therefore an episodic character.
It is more effective in the first approaches of the customer's journey but it is important that the contents are distributed throughout the journey in order to accompany the customer throughout their purchasing phase. 4. CONTENT CREATION : who takes care of content creation? Having reached this point, and having understood and worked on the previous points, it is necessary to focus on the process that requires the most time and budget. The creation of content can be internal to a company, and therefore various figures (from marketing and beyond) will be asked to act as editors. Regardless of who or how this process is managed